Mulberry Branding

Mulberry, the English luxury brand established in 1971, appointed Construct to conduct a review of its brand identity and branding and communications palette. The brief was to deliver a refined and responsible suite of branded items to reflect Mulberry’s aesthetic and philosophy.

An ongoing programme of work, which started in 2006, has included the refinement of the Mulberry logotype and famous tree marque, corporate communications, environmentally responsible packaging, as well as branding and communications guidelines for Mulberry Seasons Christmas 2009, AW2010, SS2011, AW2011, SS2012 and AW2012.

Mulberry