Mulberry, the English luxury brand established in 1971, appointed Construct to conduct a review of its brand identity and branding and communications palette. The brief was to deliver a refined and responsible suite of branded items to reflect Mulberry’s aesthetic and philosophy.
An ongoing programme of work, which started in 2006, has included the refinement of the Mulberry logotype and famous tree marque, corporate communications, environmentally responsible packaging, as well as branding and communications guidelines for Mulberry Seasons Christmas 2009, AW2010, SS2011, AW2011, SS2012 and AW2012.
MULBERRY 40TH ANNIVERSARY
For Mulberry’s 40th anniversary, Construct created a celebratory book showcasing the growth of one of Britain’s most cherished luxury brands from a West Country-based lifestyle label to a globally recognised high-fashion presence. We spent nearly two years art directing the content and creating this 480-page tome, with photography by Venetia Dearden, Richard Foster, Alice Whitby, Francesca Foley and Carlo Draisci.
Art directed, designed and produced by Construct, the book features beautiful moments from the brand’s everyday life. Each book comes packaged in a pass-the-parcel style gift wrap, containing humorous phrases beneath each layer.