Carolina Bucci Identity

The family-owned jeweller established in 1885 approached Construct to refresh the brand's identity in keeping with its reputation for laid-back luxury. Construct created a hand-drawn watercolour logotype for Carolina Bucci, which fuses a luxurious boldness with an informality and ease synonymous with the brand's covetable collections.

Carolina Bucci’s covetable collections balance a traditional luxurious refinement with a thoroughly modern informality. The new identity reflects this confidence and contemporary approach with a water colour logotype applied with a bold confidence. The refinement and heritage of the brand is reflected in the use of a foiled ‘hallmark’ sign-off on all items. Construct have created the new brand identity, communications palette, corporate communications, signage, packaging and lookbook, including its art direction, with photographer Fred Pinet.

Carolina Bucci