Astley Clarke logotype & mark

Our friends at Astley Clarke have launched their new logotype and logomark designed here at Construct. The lettering for the logotype is based on the Schneidler typeface, which we crafted to add a more luxurious and unique look to match the beautiful jewelry they produce. The butterfly is taken as the inherited brand motif since Bec Astley Clarke's grandfather's had a huge collection of Swallowtails he used on his scientific research.