At the beginning of the year, we started to work with the fabulous Goring to bring their brand to life. London's last remaining family-owned luxury hotel. Crafted over a century by one family, The Goring is the genuine article - a grand hotel with impeccable manners and a subtle streak of wit and wonder. Inspired by the heritage and spirit of this very special family-owned hotel where unexpected details are hidden in the most surprising places…
And warmth and welcome are evident in every detail we have crafted a subtle refinement of the Goring crest and logotype and developed a brand palette to harness the rich aesthetic of this singular Hotel.
But why the sheep? A very good question! The Goring sheep have become as iconic as the hotel itself. Here is a little history on how they came to be...
Guests used to remark to the late George Goring that they did not feel as if they were in London when they stayed at The Goring, but rather it had the peace and calm of a country hotel – due to the beautiful garden and the very quiet location in Belgravia. So one day, when he was driving through Somerset, Mr Goring came across the workshop of a lady who made the most engaging wooden sheep with real sheepskin fur. He bought one and took it back to The Goring, as he thought it really brought the country feel of the hotel to life. The guests loved it – and he subsequently commissioned her to make more and more. When guests visit The Goring today, they will be able to see some of these famous sheep dotted about the hotel and on each bed, ready to welcome guests to The Goring.
A brand identity created to reflect the vibrant, idiosyncratic, familiar and fabulous spirit with rich colours, playful details and crafted elegance. We can’t wait to see more of the items we have created with our friends at The Goring appearing around the Hotel over the next few months.
Each element designed to blend perfectly with the established character of the Goring and stand the test of time while standing out from the crowd.
With warm thanks to