Construct + Nomadissem
Launching its first womenswear collection, Nomadissem is a pioneering, empowering label with headquarters in Switzerland. Nomadissem engaged Construct to develop its brand identity and palette which included consideration of colours, icons, prints and additional identity assets required to communicate the brand with appropriate confidence and differentiation. Construct developed Nomadissem’s existing logo to create an updated, stacked version, designed to reflect the sense of rhythm of the word and mirror the brand’s adaptable clothing concept.
Pursuing a slower path of fashion, Nomadissem represents a timeless aesthetic, versatility and quiet functionality. Following extensive research, Construct found inspiration in Leonardo Da Vinci’s ‘Vitruvian Man’ and redefined Fibonacci’s Golden Ratio grid to develop a female scale, with Golden section measurements based on the female form. This female scale grid plays a crucial role in Nomadissem’s branding and can be seen throughout the label’s clean and enduring identity.
Inspired by Nomadissem’s Swiss heritage and pioneering approach to timeless design and craftsmanship, Construct’s research included alpine landscapes and architecture. As a high-end, eco-friendly brand and antidote to fast fashion, Construct’s main challenge was marrying sustainability and luxury to create a refined and effective brand palette for Nomadissem.
Construct also created the art direction of Nomadissem’s brand campaign shoot, with clever use of double exposure to showcase the multiple faces of the label and reflect the products adaptability, long life and the brand’s core values.