About

Construct creates and transforms the world’s most desirable brands.

Our work spans hospitality, lifestyle, culture and wellbeing, and is globally recognised for its strategic intelligence, value transformation and creative excellence. For over two decades, we have defined, positioned and crafted brands with rare cultural insight, magnetic emotional resonance, and enduring influence, rooted in a rare understanding of luxury’s ultra-high-net-worth audiences.

Construct was founded in 2005 by Georgia Fendley, whose vision was to build beautiful brands for exceptional businesses with discerning audiences. Her philosophy of design-led strategic consultancy and long-term brand stewardship continues to shape our approach today.

Construct is part of Together Group, a global collective of over 600 specialists across 20 offices, united by a shared vision to deliver transformative growth for the world’s leading brands.


CLIENTS

  • EPI
  • Boodles
  • The Dorchester
  • Reservation
  • The Ritz
  • Wadi Safar
  • Wischermann
  • Diafa
  • Carolina Bucci
  • House of Shinsegae
  • Capella
  • Mulberry
  • OWO
  • Harvey Nichols
  • The Alba
  • Daniella Draper
  • Claridge's
  • Valia
  • Le Kasha
  • Carlton Tower
  • Shard Place
  • The Goring
  • Frette
  • Porto Montenegro
  • Nomadissem
  • LGBV
  • EPI
  • Boodles
  • The Dorchester
  • Reservation
  • The Ritz
  • Wadi Safar
  • Wischermann
  • Diafa
  • Carolina Bucci
  • House of Shinsegae
  • Capella
  • Mulberry
  • OWO
  • Harvey Nichols
  • The Alba
  • Daniella Draper
  • Claridge's
  • Valia
  • Le Kasha
  • Carlton Tower
  • Shard Place
  • The Goring
  • Frette
  • Porto Montenegro
  • Nomadissem
  • LGBV
  • Net a Porter
  • Hotel Bel Air
  • Harrods
  • AMAN
  • Astley Clarke
  • Corinthia
  • Burj al Arab
  • Cadar
  • Carriage House
  • Forta
  • Jaya
  • Malakiya Villas
  • Ca Pietra
  • The Lana
  • NEO
  • Oliver Burns
  • One Park Drive
  • Boutique Group
  • Kohler
  • Berkeley
  • Surf & Sand
  • Baur au Lac
  • SOMA
  • Airelles
  • APP
  • Net a Porter
  • Hotel Bel Air
  • Harrods
  • AMAN
  • Astley Clarke
  • Corinthia
  • Burj al Arab
  • Cadar
  • Carriage House
  • Forta
  • Jaya
  • Malakiya Villas
  • Ca Pietra
  • The Lana
  • NEO
  • Oliver Burns
  • One Park Drive
  • Boutique Group
  • Kohler
  • Berkeley
  • Surf & Sand
  • Baur au Lac
  • SOMA
  • Airelles
  • APP

WHAT WE DO

Strategy

  • Research & Insight
  • Audience Definition
  • Brand Architecture
  • Brand Positioning
  • Naming
  • Tone of Voice

Design

  • Brand Creation
  • Brand Evolution
  • Brand Communication
  • Brand Guidelines
  • Print & Packaging
  • Art Direction
  • Web Design

Guardianship

  • Brand Advisory
  • Brand Implementation
  • Implementation Oversight
  • Production Management