Award-winning jeweller Jacqueline Cullen has developed innovative processes and formats that celebrate rather than disguise the inherent flaws and inclusions of Whitby jet. Construct were tasked with creating a crafted identity and producing a brand toolkit comprising a variety of stamps to reflect Jacqueline’s work and to allow the hand-worked luxury of her products to continue through to the packaging. As each item is packed by hand, every stamp is unique.
In response to Jacqueline's work, Construct created a confident, simple brand identity and a palette of hand-finishing techniques for packaging and communications items, including wax seals, hand-finished blind embossing and ink stamps.
We created a website that represents the unique nature of Jacqueline's jewelry and art direction to extenuate the contrast between black and gold.