Yasmin Sewell

Heading up one of the world's leading retail, lifestyle and fashion consultancies based in London, fashion visionary Yasmin Sewell continues to redefine global brand management, cutting-edge retail concepts and the perennial search for the next big thing. Construct were commissioned by Yasmin to design her new consultancy website, which has just launched. Her consultancy provides creative and commercial input for fashion labels, designers, retailers and lifestyle brands.

Construct created a new website that would work with the existing logotype. The new identity look is based on striking colourful background patterns that take their inspiration from the expressiveness and creativity of the world of fashion. To work in conjunction with these muted abstract patterns, we chose the very refined cut of Giorgio Sans typeface to create a definitive stylish-yet-controlled feel.