Roots and Bulbs

Construct created the brand identity and communications palette for Roots and Bulbs. Founded by Sarah Cadji Roots and Bulbs create the most wholesome and delicious cold pressed juices, smoothies and food. Inspired by Sarahs honest philosophy and uncompromising vision we created a logotype and powerful brand palette which reflected this concept.

As a start up it was vital to provide the brand with a distinctive aesthetic which would cut through the increasing competition on the high street. It was also important to create a brand palette which would be equally effective across digital and print media, packaging and retail experience.

Sarah opened her first Roots and Bulbs in 2014 and the brand now has three more sites, long may the revolution continue!

Roots and Bulbs