This is another example of Construct pushing the boundaries of a design studio’s involvement in client projects. With design and editorial content by Construct, each of the three newspapers for Claridge’s, the Connaught and the Berkeley has a distinct tone of voice but shared design elements that quietly reinforce their mutual Maybourne Hotel Group ownership. The thrice-yearly newspapers are for guests, and enjoy a print run 30,000 shipped around the world.
These newsletters challenge the perception of luxury, usually associated with glossy brochures and expensive coated papers. The Maybourne Papers are printed only using black and one special finish, they are printed on 100% post-consumer waste recycled paper, yet they convey a sense of intelligent luxury through the content and exquisite design.