Jigsaw Menswear

Construct were approached to work with the Jigsaw Menswear team to create the positioning and branding for the new Jigsaw Menswear range to be implemented across UK stores in 2012.

Jigsaw Menswear's long-awaited relaunch this year sees a return to the brand's heritage in classic pieces, beautifully designed and crafted using authentic materials. To reflect the brand's design handwriting, Construct created a simple identity using bold, refined and balanced typography applied in a raw, muted palette, taking inspiration from English tailoring, textiles and production techniques.