Hill and Friends SS '16
After creating an identity for fashion and accessories brand Hill and Friends, Construct helped bring the brand to life via a launch event at London Fashion Week, September 2015.
Construct and Hill and Friends took over Claridges and turned the London icon into ‘Hotel Hill and Friends’ for a day. The entrance was covered in overgrown natural foliage flocked and sprayed in the brand's signature neon pink and Bellboys dressed in Hill and Friends branded uniforms stood sentry to greet guests on their arrival.
Once seated at the Hill and Friends all pink breakfast table, guests enjoyed friendly breakfast cookies in the shape of fried eggs, rashers of bacon and buttered toast complete with happy Hill and Friends faces. Whilst guests feasted on their breakfast treats, the Hill and Friends Bellboys carried the new collection around the room on silver trays, luggage trolleys and even accompanied by miniature ponies in the signature livery, all of which gave a nod to the Hill and Friends irreverent charm and overall brand ethos of Friendly Fashion.