GAIA

The Gaia Art Foundation promotes and supports art and cultural activities.

Construct were appointed by the Gaia Art Foundation to create a new brand identity and associated communications.

The name ‘Gaia’ is inspired by the Greek goddess who was Mother Earth personified, and a concept that suggested the connection and interdependent relationship with nature.

Upside-down ‘A’s’ are a typographic reintepretation of the ancient alchemical symbol for Mother Earth, represented by similarly-shaped triangles with an intersecting horizontal line. The incorporation of these elements creates a contemporary and fresh approach to balance disruption and original thought with its name’s ancient origins.