Celestine Eleven is an alternative luxury store, located in Shoreditch, London. A radical take on luxury, a junction between holistic health and Fashion. Construct embraced this unusually holistic attitude in the identity design, which was applied across the branding; carrier bags, stationery, website and marketing collateral.
Although there is a full logotype – Celestine Eleven carved (literally) out of weighty paper– the Roman numeral XI is used as shorthand. This is further reduced to create a monogram comprising a simple diagonal line adjacent to a vertical one. It is executed
out of sumptuous papers, skillfully sculpted with the innovative technique of 3D blind embossing and de-bossing.