Boodles Brand Identity

In 2015 Construct lovingly crafted a new identity for Boodles which features on their latest advertising campaign before being rolled out to all brand touchpoints. The new brand identity consists of a logotype, brand palette and brand marque created by Construct. Inspired by Boodles archives Construct researched original facias and print advertising from the last two hundred years of the brands history.

A clear typographic style was evident in the brand’s heritage, repeated use of a refined English font and an unusual treatment of the double ‘o’s gave the original iterations of the Boodles brand identity a timeless quality.

The result is a confident, contemporary brand identity, simple and clean with a clear reference to the brand’s rich heritage.