Boodles 2016 campaign

Constructs art direction of the 2016 Boodles campaign features Sophie Dahl, cast for her beauty, her British wit and irreverence. In the second campaign shot with Greg Williams, the brands growing confidence is evidenced with a more idiosyncratic approach, a closer focus on jewellery pieces and the expression of the experience of wearing such gorgeous jewellery.

Styled with an informal ease, serious jewellery becomes at once aspirational and everyday and the bold confidence of the campaign creates powerful category standout.