Ann Sacks Curated Bath brings together specialist product brands Ann Sacks, Kohler, Robern and Kallister to form a singular luxury brand that creates complete solutions for crafted bathrooms, uniting masters of craft under a vision of finery and refinement. As a result, Ann Sacks Curated Bath offers aspirational vignettes of glamour with a prime focus on authenticity and quality, utilising ‘the best of the best’ to elevate homes and lifestyles.
Construct’s work with the company has encompassed the foundational stages of brand creation, including brand naming, brand identity and the definitive art direction for the imagery of the 7 signature suites.
The name Ann Sacks Curated Bath highlights the brand’s focus on particularity and precision by referencing the curatorial process in a way that is clear and concise, a note that is further emphasised by the typography, inspired by art books and the notion of curation. Construct’s creation of a diamond symbol master logo further emphasises this by acting as a stamp of quality assurance in a manner that is both definitive but also flexible, with the option to be locked up with brand and collection names. To help further establish the visual brand identity, we devised a sophisticated yet understated monochromatic colour palette to place emphasis on the emotive and aspirational art direction. For these images, we created lifestyle scenes that situate the products in context, warmed by natural light and worn by owners’ use, culminating in a dynamic series of images which are both relatable and desirable, and successfully highlight the imperfectly perfect suites.