Amerifine

Amerifine is the definitive home of American Luxury. Founded to celebrate the premium brands, products and experiences that embody America’s proud history of excellence, craftsmanship and the sheer joy of great design. Founded to be the only global advocate for American style, heritage and quality in the retail and experience space. The brand encompasses e-commerce, catalogue and brand advisory.

The first stage of Construct’s work has encompassed brand strategy, brand identity and palette creation, web design and art direction. The Amerifine logotype is an elegant, timeless and truly American treatment, inspired by Fortune magazine and reflective of the golden heritage of American commercial vision. It is supported by the Amerifine makers marque endorsement roundel and ‘A’ corner treatment as well as a rich palette of colour, typography and illustration.

Live on social media and through a book partnership with Assouline, the Amerifine platform and advisory service will launch later this year as Construct continue to support the development of the brand through consultancy and design.

A warm thank you to
Faye Mythen, Matthew Nixon & Louisa Thompson
Fontsmith
Monotype
Propellor
Assouline