Founded in 1988, the first Aman location was named Amanpuri, meaning 'a place of peace’. Today Aman continues to seek out transformative experiences and
awe-inspiring locations around the world.

Construct were commissioned to create a new identity for Aman which would reflect the quality, purity and philosophy of this special brand.

Inspired by the earliest forms of alphabets and mark-making, Construct studied Futhark and carving techniques, simplifying the word into its raw form while capturing the subtle humanity of a man made marque. The Aman Master Brand Logo is a sophisticated evolution of the earliest form of script; a series of strokes that exemplify a physical sense of ‘above and below’, the natural connection and flow of mountains and valleys, of waves and ocean floor, an inclusion in a natural landscape which directly reflects Aman’s relationship with place.


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