Aman opens the doors to discovery in exceptional locations, both remote and urban.
Construct have worked closely with the Aman team creating the Master Brand strategy, identity and branding palette as well as 31 location-specific logotypes and two sub-brand identities. Construct have also art directed the website, two brand films and created the launch press pack, and we continue to work with Aman to deliver the application of the new brand to all touch points.
Founded in 1988, the first Aman location was named Amanpuri, meaning 'a place of peace’. Today Aman continues to seek out transformative experiences and
awe-inspiring locations around the world.
Construct were commissioned to create a new identity for Aman which would reflect the quality, purity and philosophy of this special brand.
Inspired by the earliest forms of alphabets and mark-making, Construct studied Futhark and carving techniques, simplifying the word into its raw form while capturing the subtle humanity of a man made marque. The Aman Master Brand Logo is a sophisticated evolution of the earliest form of script; a series of strokes that exemplify a physical sense of ‘above and below’, the natural connection and flow of mountains and valleys, of waves and ocean floor, an inclusion in a natural landscape which directly reflects Aman’s relationship with place.