CONSTRUCT + THE CARLTON TOWER JUMEIRAH Part 2

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Expect the Unexpected Films Part 2


When the Carlton Tower hotel opened in 1961, it was London's tallest hotel. Construct created and art directed the Expect The Unexpected campaign, which conjures a dreamlike landscape of service, experience and memory.

What we miss about big production shoots: The adrenaline, the teamwork, the moments it all comes together, the catering, the friendships formed, the stories told, the wrap and that moment you take your shoes off when you get home.

What we don’t miss about big production shoots: The 5am starts, the sore feet, the client popping in to see how it’s going at the very moment it just isn’t ‘going’, big egos on a small set, the cold, the heat (see, never happy!), waiting for the edit.




With a warm thanks to Jumeirah Hotels & Resorts