Construct + Hill and Friends
For SS20 Hill and Friends approached Construct to create a new brand marque to communicate the brands commitment to 100% made in England manufacture. Construct imagined an ‘inside out’ approach to branding, using the concept of the honesty of an inner label or makers marque and bringing it proudly to the outside of the product, replacing the usual brand logotype.
The result is an oversize typographic marque celebrating manufacturing craft and origin with a simple, bold transparency. The concept is focussed on ‘Made in England’ and the resulting typographic grid is designed to be used flexibly as a blind embossed product stamp or placed oversized over imagery, to boldly claim responsibility for sourcing and manufacture in communications material.
To coincide with this change Hill and Friends launched a new product collection with a similarly deconstructed, minimal and timeless functional aesthetic. Launched for SS20, Construct also art directed the model shoot. Art direction reflected the new mood with a fresh take on perspective and beautiful utility, using relaxed styling to create a boldly simple, product focussed, aesthetic.